Features & Benefits
Complete GA4 Setup
Set up your GA4 account, property, and data streams properly to ensure accurate data collection and full tracking functionality aligned with your website and business goals.
Custom Events Tracking
Set up custom goals and conversion events to measure what truly matters for your business. Track key actions like clicks, form submissions, downloads, video plays, and more to understand user behavior.
Enhanced Ecommerce Tracking
Get detailed insights into the entire customer journey — product views, add-to-cart actions, checkouts, purchases — perfect for ecommerce businesses.
Cross-Domain Tracking
Cross-domain tracking allows you to track a user’s journey across multiple websites (domains) as a single session in Google Analytics (GA4). With cross-domain tracking GA4 correctly tracks one user and session across both domains.
Google Ads Integration
Import custom audiences and conversion data from GA4 into Google Ads to enhance ad targeting and campaign performance.
Setup UTM Tracking
Enable UTM tracking in GA4 to accurately attribute traffic sources, campaign performance for better marketing insights.
Server-Side Tracking
Bypass browser limitations (like ITP, ad blockers) with server-side tracking for more reliable, complete data.
Debugging and Validation
Test and validate tracking to ensure every event is firing properly and data is flowing correctly.
Privacy and Consent Compliance
Set up cookie consent banners and data retention settings to meet GDPR, CCPA, and other privacy regulations.
Audience Building
Create remarketing audiences based on user behavior for better targeting across Google Ads and Display Network.
Standard GA4 Reports
Gain insights from essential GA4 reports like Acquisition, Engagement, Monetization, Retention, Demographics, Tech, and Real-Time Reports to analyze and optimize your website’s performance.
Custom Reports and Insights
Create custom GA4 reports to track the metrics that are most important to your business. Gain deeper insights into user behavior, conversions, and more to optimize your marketing strategies.