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Facebook Pixel and Conversion API

Boost your ad performance with a complete setup of Facebook Pixel and Conversion API (CAPI)! 📈 Track key actions like purchases, form submissions, and page views to better understand user behavior, optimize your ads, and drive higher conversions.

With server-side tracking via CAPI, you’ll bypass browser restrictions 🚀, recover lost data, and feed Facebook’s machine learning with more accurate data. This means stronger retargeting, smarter lookalike audiences, and lower ad costs 💸

Ready to maximize ROI, increase conversions, and get crystal-clear tracking? Let’s set up your Facebook Pixel & CAPI the right way! 🔥

Meta Pixel Features & Benefits

Track Conversions

Track key user actions like PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, Lead, Schedule & more tailored to your business goals.

Measure Results

Better understand how many people are converting on your Meta ads so you can track the return on your ad spend, conversion rates and more.

Optimize Ads & Reduce Costs

Allocate your ad budget efficiently and target more relevant users. No more wasted budget on the wrong audience. Maximize conversions and conversion value by targeting high-intent users.

Audience Building & Retargeting

You can create custom audiences based on specific criteria, such as users who have viewed products but didn’t purchase. These custom audiences can be used for highly personalized ad campaigns

Enable Advanced Matching

Send hashed user data (email, phone, etc.) to improve data quality and audience matching for better attribution and targeting.

Meta Conversion API Features & Benefits

Bypass ITP & Ad-blockers

Server-side tracking helps you bypass ad blockers, ITP restrictions, and browser privacy settings — ensuring more reliable data collection

Event Deduplication

Avoid double-counting events sent via both Pixel and CAPI using Event ID handling.

Extended Data Accuracy

Send events directly from your server to Facebook, improving event tracking accuracy and reducing data loss.

Improve Event Match Quality

Send hashed user data (like email, phone, city, zip code) to Facebook. Helps better audience matching, more accurate attribution, stronger optimization

Maximize Ad Performance

More accurate event data feeds Facebook’s algorithm better, leading to smarter ad optimization and higher conversion rates.

Lower Cost Per Result

Advertisers using CAPI have seen up to 13% lower cost per result—saving you more budget for scaling ads.

Frequently Asked Questions

I’ll need access to your website’s backend, your Facebook Business Manager account and Google Tag Manager (GTM).

The Facebook Pixel is a small piece of code you add to your website that tracks visitor actions like purchases, form submissions, or page views. It helps you measure ad performance, build remarketing audiences, optimize campaigns, and improve your return on ad spend (ROAS).

The Conversion API allows you to send web events (like purchases, leads, form submissions) directly from your server to Facebook, improving tracking accuracy, even when browsers block tracking.

Using both browser (Pixel) and server-side (CAPI) tracking ensures better data collection, improves attribution accuracy, and helps Facebook optimize your campaigns more effectively.

Event Match Quality measures how well your event data matches Facebook users. A higher score means better audience targeting, smarter optimization, and improved ad results.

Yes! By improving data quality and event attribution, CAPI can help Facebook optimize delivery, resulting in a lower cost per action (CPA) and better return on ad spend (ROAS).

MH Antor

Expert in data-driven tracking solutions—empowering businesses with accurate analytics, conversion insights, and compliance-ready setups.

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