Features & Benefits
Track Conversions / Goals
Accurately track various conversion actions such as Add to Cart, Begin Checkout, Purchases, Leads, and Schedule events across your website using Google Tag Manager.
Call Conversion Tracking
Track phone calls from ads, call extensions, and website click-to-call buttons. Gain valuable insights and optimize your call-driven campaigns.
Smart Bidding Optimization
Unlock automated bidding strategies like Target CPA, Target ROAS, and Maximize Conversions to boost efficiency.
Detailed Reporting
See which keywords, ads, ad groups, and campaigns drive the most valuable customer actions.
Conversion Value Tracking
Track actual revenue generated from each conversion, not just the number of conversions.
Enhanced Conversions
Use first-party data like email addresses to improve the accuracy of conversion tracking and attribution.
Server-Side Tracking Setup
Bypass browser limitations (like ITP, ad blockers) with server-side tracking for more reliable, complete data.
Dynamic Remarketing Tags Setup
Set up dynamic remarketing tags via Google Tag Manager to track user interactions, enabling personalized ads that boost conversion rates and retarget the right audience effectively.
Optimize Ad Spend
Know exactly which campaigns drive results and allocate your budget more efficiently.
Improve ROAS (Return on Ad Spend)
Focus your investment on top-performing keywords and ads to maximize profitability.
Data-Driven Decisions
Base your decisions on real business outcomes (sales, leads) instead of just vanity metrics like clicks.
Better Audience Targeting
Use conversion data to create more targeted audiences, improving ad relevance and engagement.
Identify Underperforming Areas
Quickly spot and pause keywords, ads, or campaigns that aren’t generating ROI.
Track ROI with Confidence
Know exactly how much revenue your Google Ads are generating compared to how much you’re spending.