LinkedIn Insight Tag & Conversion API

Unlock the full potential of LinkedIn Ads with a complete setup of the Insight Tag and Conversion API! 💼 Track key actions like form submissions, sign-ups, and purchases to gain deeper audience insights, improve targeting, and optimize campaign performance with accurate, privacy-compliant data. 🎯

LinkedIn Insight Tag Features & Benefits

Track Conversions

Track key user actions like Add to Cart, Purchase, Lead etc tailored to your business goals.

Measure Results

Better understand how many people are converting on your LinkedIn Ads so you can track the return on your ad spend, conversion rates and more.

Enhanced Campaign Performance

The Insight Tag’s analytics help you identify which campaigns are driving the best results. You can use this data to optimize your ads, ensuring maximum ROI.

Audience Insights

The tag provides demographic information about your visitors, such as job titles, industries, and company sizes, helping you fine-tune your marketing strategies.

Retargeting for Re-Engagement

With the Insight Tag, you can retarget visitors who’ve engaged with your website but haven’t converted yet. This keeps your brand top-of-mind and improves your chances of turning leads into customers.

LinkedIn Conversion API Features & Benefits

Bypass ITP & Ad-blockers

Server-side tracking helps you bypass ad blockers, ITP restrictions, and browser privacy settings — ensuring more reliable data collection

Event Deduplication

Avoid double-counting events sent via both Pixel and CAPI using Event ID handling.

more accurate conversion attribution

LinkedIn Conversion API allows direct data transmission from your server to LinkedIn’s server. So, you can be sure that the data is less affected by cookie restrictions and ad blockers, and the conversions are accurately attributed.

Improved Data Accuracy

Server-side tracking helps ensure that conversions are accurately recorded, even if users have disabled browser-based tracking.

Optimize ad delivery

Accurate conversion tracking leads to better optimization of LinkedIn’s algorithm. When LinkedIn receives conversion data, it can target the right audience more effectively.

Decrease cost per action

High data accuracy allows businesses to target their audience and optimize their campaigns more effectively, which leads to a decrease in cost per action.

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LinkedIn Insight Tag & Conversion API

LinkedIn Insight Tag Features & Benefits

LinkedIn Conversion API Features & Benefits

Frequently Asked Questions

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