UET Tag Features & Benefits
UET Tag & Conversion Goals Setup
Set up UET Tag & conversion goals in Microsoft & Google Tag Manager.
Set up Enhanced Conversions
Improve the accuracy of your conversions by matching them with personal information (i.e, email addresses or phone numbers) from people who convert on your website.
Maximize returns
This approach allows you to optimize the overall value obtained from the conversions you achieve. By incorporating Target Return on Ad Spend (tROAS), you have an extra level of control to ensure that you generate the maximum possible conversion value or revenue while maintaining an adequate return on your ad spend.
Maximize conversions
Focused on achieving the maximum number of conversions within the limits of your budget. By incorporating Target CPA (tCPA), you gain an extra level of control that allows you to optimize the number of conversions while keeping the cost per acquisition at a desired level.
Precise audience targeting
A technique that allows advertisers to reach a specific audience by using a combination of data and technology to deliver personalized messages to the right people. This can be achieved through various methods such as retargeting, contact targeting, and predictive targeting.
Ad campaign optimization
Data from Microsoft UET allows advertisers to optimize their ad campaigns based on actual conversions and goals.
Improve return on investment (ROI)
With more accurate measurement of ad performance, you can better allocate your ad budget and maximise ROI.
Ad Personalization
You can create personalized ads for different user segments based on event tracking data.