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Pinterest Tag & Conversion API

Boost your Pinterest ad performance with a complete setup of the Pinterest Tag and Conversion API (CAPI)! 📈 Track and optimize conversions like product views, add-to-carts, checkouts, and purchases to better understand your audience and measure campaign performance with precision.

With server-side tracking via CAPI, you’ll bypass browser restrictions 🚀, recover lost data, and send Pinterest high-quality signals for smarter optimization. This means building powerful audiences for targeting, stronger retargeting, and better attribution. Plus, you’ll unlock access to conversion insights and get help becoming a Verified Merchant to increase trust, visibility, and reach on the platform. 🔍

Pinterest Tag Features & Benefits

Track Conversions

Track what actions people take on your website after viewing your paid and organic content on Pinterest.

Measure Results

Get the data you need to evaluate your campaign’s success, including return on ad spend (ROAS) and cost per acquisition (CPA).

Optimize Campaign

Optimize campaigns to maximize checkouts, signups, leads or add to cart conversions.

Build audiences for targeting

Find people who have visited a specific page or taken a desired action on your website and create campaigns to reach them.

Enable Enhanced Match

By sharing customer hashed email with Pinterest, you can begin seeing improvements in your campaign performance (cost per action and return on ad spend) and audience reach (site visitor and dynamic retargeting).

Fix Conversion Health Issues

Identify and resolve tracking issues that hurt your ad performance! I’ll audit your setup, fix broken or missing events, and ensure accurate conversion data across pixels, tags, and APIs.

Test & Verify Events

Ensure your Pinterest tracking is working flawlessly! I’ll test and verify events using the Pinterest Tag Helper Chrome extension and GTM Preview Mode to identify issues & confirm event accuracy.

Pinterest Conversion API Features & Benefits

Improved ad delivery and targeting

Improved ad delivery and targeting by capturing missing conversions. Connectivity issues and browser inconsistency can impact conversions reported via Pixel. With Conversion API, more conversions are reported and leveraged for measurement, optimization, and targeting.

Accurate Event Tracking

With server-side tracking, you will be able to collect more events. Pinterest Conversion API is resistant to ad blockers, ITPs, and other tracking restrictions. This way, you can increase the accuracy of conversion tracking of your campaigns. It will give you a better understanding of what campaigns are converting and bring more sales.

Bypass ITP & Ad-blockers

Server-side tracking helps you bypass ad blockers, ITP restrictions, and browser privacy settings — ensuring more reliable data collection

Event Deduplication

Avoid double-counting events sent via both Pixel and CAPI. I will enable deduplication by setting up an event ID.

Better custom audience quality

Since tracking won’t be blocked, your custom audiences will include all users. 

Improve CPA

Advertisers who use both CAPI and tags together saw 9% improvements in cost per actions and a 23.7% increase in attributed conversion volume.

Frequently Asked Questions

I’ll need access to your website’s backend & Pinterest Business Manager Access

The Pinterest tag is a piece of code that you add to your website. It lets Pinterest track visitors to your site, as well as the actions they take on your site after seeing your Pinterest ad. This means you can measure how effective your Pinterest ads are by understanding the actions people take on your website after seeing or engaging with your ad.

The Pinterest Conversions API enables advertisers to send conversions directly to Pinterest via a server-to-server connection. Conversions captured with the Pinterest API can then be used for campaign optimization, targeting and conversion reporting for improved conversion visibility.

Combining both ensures accurate tracking—Tag captures browser events, while CAPI sends data server-side. Together, they improve attribution, targeting, and overall ad performance.

MH Antor

Expert in data-driven tracking solutions—empowering businesses with accurate analytics, conversion insights, and compliance-ready setups.

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