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Snapchat Pixel and Conversion API

Boost your Snapchat ad performance with a complete setup of the Snap Pixel and Conversion API (CAPI)! 📈 Track key actions like product views, sign-ups, add-to-carts, and purchases to better understand your audience, optimize your campaigns, and drive more conversions.

With server-side tracking via CAPI, you’ll bypass browser restrictions 🚀, recover lost attribution data, and send Snapchat higher-quality signals for smarter optimization. This means stronger retargeting, better audience insights, and more efficient ad spend 💸

Ready to improve ROAS, unlock accurate tracking, and scale your Snapchat ads with confidence? Let’s set up your Snap Pixel & CAPI the right way! 🔥

Snap Pixel Features & Benefits

Track Conversions

Track user actions like product views, add-to-carts, purchases that take place on your website after someone clicks on your Snapchat Ad.

Measure Results

Better understand how many people are converting on your ads so you can track the return on your ad spend, conversion rates and more.

Optimize Campaigns

Optimize campaigns to maximize checkouts, signups, leads or add to cart conversions.

Create Custom Audience

You can create custom & lookalike audiences based on specific criteria, such as users who have viewed products but didn’t purchase. These custom audiences can be used for highly personalized ad campaigns

Enable Advanced Matching

Advanced Matching is an optional addition to your Snapchat tag that matches conversion data with the person responsible for the conversion. Advanced Matching sends hashed emails and phone numbers to Snapchat to match site events.

Drive More Sales

Reach people who are more likely to take an action you care about, like making a purchase.

Snap Conversion API Features & Benefits

Bypass ITP & Ad-blockers

Server-side tracking helps you bypass ad blockers, ITP restrictions, and browser privacy settings — ensuring more reliable data collection

Event Deduplication

Avoid double-counting events sent via both Pixel and CAPI using Event ID handling.

Accurate Tracking

Server-side tracking ensures reliable data collection, avoiding issues with ad blockers.

Improve Event Quality Score

EQS indicates how effective the customer parameters (email,phone) passed with your web conversion events may be at matching to a Snapchat account. Helps better audience matching, more accurate attribution and lower cost per result

Stronger optimization

Data that Snapchat receives from the Conversions API will help to better inform the optimization and delivery of your campaigns, to drive more efficient cost per action.

Robust targeting

Conversions API will allow you to populate first-party custom audiences in real-time, which you can use to create Lookalikes from, or re-engage with your existing customers.

Improved measurement

Better understand the results that your campaigns are driving across all channels through a single solution.

Frequently Asked Questions

I’ll need access to your website’s backend, your Snap Business Manager & Ads Manager

The Snap Pixel helps you track ad results, reach new audiences, and optimize for key actions.

The Conversion API allows you to send web events (like purchases, leads, form submissions) directly from your server to Snap Server, improving tracking accuracy, even when browsers block tracking.

Using both browser (Pixel) and server-side (CAPI) tracking ensures better data collection, improves attribution accuracy, and helps Snapchat optimize your campaigns more effectively.

MH Antor

Expert in data-driven tracking solutions—empowering businesses with accurate analytics, conversion insights, and compliance-ready setups.

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