TikTok Pixel and Events API

Take your TikTok ads to the next level with a pro setup of TikTok Pixel and Events API! 🚀 Accurately track user actions like views, clicks, and purchases—so you can optimize every ad and boost conversions with confidence.

TikTok Pixel works by placing a small piece of code on website. This Pixel then tracks user behavior and sends data back to TikTok, allowing businesses to track and analyze user behavior and measure the effectiveness of their advertising campaigns.

The Events API adds a powerful layer of server-side tracking, helping you recover lost data, improve attribution, and feed TikTok’s algorithm the insights it needs for better targeting and lower costs 📊✨

Whether you’re running eCommerce, lead gen, or brand campaigns—this setup gives you the data clarity and performance edge you’ve been missing.

TikTok Pixel Features & Benefits

Track Conversions

Installing a TikTok Pixel on your website will let you track different conversion events (such as “add to cart,” “complete payment,” and “place an order”).

Measure Results

Better understand how many people are converting on your ads so you can track the return on your ad spend, conversion rates and more.

Campaign Optimization

The information the pixel is gathering can feed the algorithm to help optimize the bidding models.

Improved Ad Targeting

Optimize campaigns to target users most likely to convert, focusing on conversions, traffic, or engagement.

Create Custom Audiences

Build remarketing campaigns by analyzing the quality of a campaign and targeting specific audiences.

Enable Advanced Matching

Advanced Matching helps you optimize your TikTok ads and drive performance by matching customer information with people on TikTok. Hashed customer information can be shared with any TikTok event to attribute more conversions, build bigger audiences and improve campaign optimization.

TikTok Events API Features & Benefits

Improved ad delivery and targeting

Improved ad delivery and targeting by capturing missing conversions. Connectivity issues and browser inconsistency can impact conversions reported via Pixel. With Events API, more conversions are reported and leveraged for measurement, optimization, and targeting.

Accurate event tracking

With server-side tracking, you will be able to collect more events. TikTok events API is resistant to ad blockers, ITPs, and other tracking restrictions. This way, you can increase the accuracy of conversion tracking of your campaigns. It will give you a better understanding of what campaigns are converting and bring more sales.

Bypass ITP & Ad-blockers

Server-side tracking helps you bypass ad blockers, ITP restrictions, and browser privacy settings — ensuring more reliable data collection

Event Deduplication

Avoid double-counting events sent via both Pixel and CAPI using Event ID handling.

Better custom audience quality

Since tracking won’t be blocked, your custom audiences will include all users.

Frequently Asked Questions

What do you need to get started?

I’ll need access to your website’s backend, your TikTok Business Center & Ad account

What is the TikTok Pixel?

TikTok Pixel is a small HTML code that tracks user behavior on your website or app to measure ad performance. It provides insights into actions like page visits, product views, and purchases, all stored in your TikTok Ads Manager.

What is the TikTok events API?

TikTok events API is a server-side integration that allows you to send website or app events from your server directly to the TikTok server. It works similarly to the TikTok pixel. You can use TikTok events API to send conversion events, collect custom audiences, dynamic product ads, campaigns optimization.

Why do I need both Pixel and Events API?

The TikTok Pixel is a browser-based tracking tool that captures user actions directly from your website, while the TikTok Events API is a server-to-server tracking solution that sends data directly from your server to TikTok.

Pixel may miss events due to privacy settings and cookie limitations, whereas the Events API ensures more reliable tracking, independent of these limitations.

Using both Pixel and Events API ensures better data collection, improves attribution accuracy, and helps Facebook optimize your campaigns more effectively.

MH Antor

TikTok Pixel and Events API

TikTok Pixel Features & Benefits

TikTok Events API Features & Benefits

Frequently Asked Questions

MH Antor

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